Our Story

Be Createful began when Annette Coyle started a small craft business featuring unique customized items in 2007. 
The name, Be Createful, came to fruition one evening when Annette and her husband Jim were trying to come up with a name for her new craft business.  Annette knew she wanted something different. She and Jim created a list of words they felt emulated the business she was hoping to create. After a couple of days of wordsmithing, the two words that continued to draw Annette's attention were Creative and Grateful. She wanted her products to invoke and inspire-Creative. She also felt extremely Grateful for the Creative talents and ability she felt blessed with.
Be Creative + Be Grateful = Be Createful!
Once Be Createful had a name her goal was to provide quality products at affordable prices. It didn't take long before she became frustrated with the lack of consistent quality in the rhinestones she was purchasing. When she was able to find high-quality stones, the pricing was not feasible for her to purchase, so she set out to find a solution.    

Annette spent the next 2 years importing, researching, and testing rhinestones from all over the World. She learned everything she could about how they are made, rated, priced, and sold. Her focus never wavered from finding the best quality rhinestones or her goal of making them affordable to her customers.  After finding the most beautiful stones, she negotiated pricing and began importing them for her craft business. Soon others noticed the quality and asked if she would sell them.  In February 2011 she officially opened Be Createful and it has grown into her full-time passion.  

Annette has 2 sons and a beautiful daughter. Each of her sons have given her a beautiful granddaughter making her a very proud "Glam-ma"! She is also happily married to her amazingly supportive husband Jim. 

  All rhinestones shine but Be Createful's rhinestones sparkle with the brilliance that gets people's attention.