Our Story

Since 2007, Be Createful has transformed from our founder Annette Coyle's passion for sparkle into the premier US rhinestone wholesaler trusted by designers, crafters, and artists nationwide.

The name Be Createful was conceived one evening when Annette and her husband were brainstorming names for her new craft business. Annette wanted something different—something meaningful. After days of wordsmithing, two words kept drawing her attention: Creative and Grateful. She wanted her products to inspire creativity while honoring the gratitude she felt for her own creative talents and blessings.

Be Creative + Be Grateful = Be Createful!

A Legacy of Excellence

What began as a commitment to bringing the finest rhinestones to American creators has blossomed into a comprehensive destination for premium rhinestones and sparkle-creating materials. We've built our reputation on quality, authenticity, fast shipping, and an unwavering dedication to helping our customers bring their most brilliant visions to life.

Premium Quality, Unmatched Selection

Our curated collection features the world's most sought-after rhinestone brands. Be Createful offers two lines of flatback rhinestones: our accessible house line and our premium LUXE line. Our premium LUXE line features stunning 2088 precision-cut, 16-facet glass rhinestones with intense refraction—delivering the brilliance of high-quality rhinestones without the high-end price.

For hotfix applications, our three rhinestone lines offer industry-leading Korean rhinestones, DMC, and our stunning LUXE hotfix rhinestones. Whether you're working with flatback rhinestones or hotfix rhinestones, every stone in our inventory meets our exacting standards for brilliance, consistency, and durability.

Beyond rhinestones, we offer a complete suite of professional-grade materials including rhinestone template flock and transfer tape, ensuring you have everything needed to execute flawless designs.

Custom Design Services

Our in-house designer can bring your vision to life with custom rhinestone designs. Whether you need a one-of-a-kind pattern or help perfecting your concept, we're here to make your creative ideas shine.

Woman-Owned & Customer-Focused

As a proud woman-owned business, we understand the importance of supporting creative entrepreneurs and artisans. Our team is dedicated to providing not just exceptional products, but also the expertise and service that empowers your success.

Your Partner in Creativity

Whether you're a seasoned professional or just beginning your rhinestone journey, Be Createful is here to support your creative vision with premium materials, reliable service, and a passion for excellence that shines through in everything we do.

Be Createful. Be Brilliant.

Ready to bring your vision to life? Explore our collections or contact us to discuss your project.